This Privacy Policy describes how Tattoo Review (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website, create an account, or interact with our services. We built the platform on trust between clients and artists — we take your privacy the same way.
What we collect
We collect the minimum information needed to run the platform:
- Account information — name, email address, and (for artists and shops) business details you provide when you claim a profile.
- Reviews and photos — the content you voluntarily post about tattoo and piercing experiences, including healed photos with the metadata you tag on them (heal time, placement, style).
- Usage data — pages you visit, searches you run, and clicks you make on the platform. We use this to improve the product; we don't sell it.
- Device and browser info — standard technical data (IP address, browser type, screen size) collected automatically for security and analytics.
- Cookies and similar technologies — see our Cookie Policy for the full breakdown.
How we use it
We use your information to:
- Operate the platform — display your reviews, connect clients with shops, verify shop and artist claims.
- Send you transactional emails (review confirmations, shop responses, booking notifications).
- Send you marketing email only if you opt in. We never opt you in by default.
- Detect and prevent fraudulent reviews, spam, and abuse.
- Improve the platform — analyze aggregate usage to figure out what's working.
What we don't do
We don't sell your personal information. We don't share it with data brokers. We don't run cross-context behavioral advertising to third parties. We don't use your reviews or photos to train external AI models. If any of that changes, this policy will change first and we'll notify you.
Who we share with
We share personal information only with:
- Service providers under contract (hosting, email delivery, analytics, fraud prevention). These providers are bound to use the data only for the services we hire them for.
- Shops and artists you interact with — a shop can see the reviews left on their profile, including your review's public content and reviewer handle. They cannot see your email address or other private data unless you contact them directly.
- Legal authorities when required by valid legal process or to protect the safety of the platform.
Your rights
Depending on where you live, you have the right to:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Delete your account and associated personal data (some data must be retained for legal or fraud-prevention reasons).
- Opt out of marketing emails at any time via the unsubscribe link.
- Opt out of sale/sharing under California, Virginia, Colorado, Connecticut, Texas, and other state privacy laws (we don't sell, but we honor the request formally).
- Portability — request a copy of your data in a portable format.
To exercise these rights, email us at privacy@tattooreview.com. We respond within 30 days.
Retention
We keep your account information as long as your account is active. Reviews and healed photos remain on the platform after account deletion in an anonymized form (author displayed as “Former Reviewer”) unless you specifically request full removal — this preserves the historical accuracy of shop ratings.
Security
We use industry-standard security practices: encrypted data in transit and at rest, role-based access controls, and regular security review of the vendors we work with. No system is unbreakable, but we work hard to earn the trust our name implies.
Children
The platform is not directed at anyone under 18, and we don't knowingly collect personal information from children. If we learn we've collected data from a minor, we delete it.
Changes
We may update this policy from time to time. When we do, we'll change the effective date at the top and, for material changes, we'll email registered users with 30 days' notice.
Contact
Questions about this policy or your data go to privacy@tattooreview.com.
